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The question behind every migration conversation is really a fear: 'what do we lose?' It's a fair fear — most people have watched a replatform go wrong, or at least heard the story secondhand. So here is the honest inventory: what survives a well-run migration, what transforms, and what you should be glad to leave at the door.
Your content. Posts, pages, media, product catalogs, customer-facing copy — this is the first thing exported and the last thing anyone should be cavalier about. On our migrations the export happens before anything else, and cutover doesn't proceed until the export is verified against the original, item by item. Ten platforms have well-worn paths here: WordPress, Wix, Webflow, Sanity, Contentful, Strapi, Payload on the content side; Shopify, BigCommerce, WooCommerce on the commerce side.
Your URLs. Every existing URL gets a redirect at cutover. This is not an optional nicety — it's the difference between keeping and resetting years of accumulated search equity. If a migration plan doesn't include a redirect map, it isn't a plan.
Your team's ability to edit. The most common misconception we hear: 'if we leave WordPress, we lose the CMS.' You lose *their* CMS. A visual page builder replaces it — your team keeps drag-and-drop control of copy and images, without the platform bill underneath it.
The design. Sometimes the right call is matching your existing design pixel-for-pixel so the migration is invisible to visitors. Sometimes the design was half the reason to leave. This is a decision, made deliberately in the first week — not a surprise discovered in the last one.
The editing workflow. Different, usually simpler. Plugin-based workflows tend to accumulate steps that only exist to work around the platform. Those steps don't come along, and nobody has missed them yet.
Most migration horror stories are sequencing stories. The site was cut over before the content was verified. DNS moved before the redirects existed. The old platform was cancelled before the new one was proven. The fix is boring: do the reversible things first and the irreversible things last. Export first. Build against the export. Verify the new site live on a staging domain. Map every redirect. Only then move DNS — and keep the old platform's data export until well after launch, because storage is cheap and regret isn't.
Migrations don't fail because moving content is hard. They fail because someone did step four before step two.
If you're weighing a move, the audit costs nothing: we'll tell you exactly what your platform exports cleanly, what needs handling, and what the redirect map looks like — before you commit to anything.